CONCEPT OF AN ENTREPRENEUR Everyone loves a hero-a person whose values we revere, and whose accomplishments we respect. We admire and appreciate people who venture forth to try something new and end up benefiting a host of other people. These qualities describe the essence of entrepreneurship. An entrepreneur is one who asserts, "There is a better way, and I will find it." Being entrepreneurial means charging down a new path, staying alert to opportunity, and taking risks to seize the opportunity. It means having energy, vision, optimism and daring to try something new. An entrepreneur is anyone with both an idea and the willingness to take the idea to the marketplace. Creativity and risk-taking are two essential elements of entrepreneurship.